FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Caret^Experience
Ginger Land-van Buuren
(646) 321-7949
SOCIAL MEDIA LINKS:
Facebook: BE A SHERO Foundation
Instagram: @beasherofoundation
Presented by Macy’s, the live fashion event will raise funds to support local teens in vulnerable situations and celebrate local Las Vegas Valley teens as they learn empowerment following a 4-week mentoring program
LAS VEGAS (July 9, 2024) – The B.E. A S.H.E.R.O. Foundation, a resource for girls in vulnerable situations and victims of sex trafficking, will hold its 8th Annual I Am Radiant Fashion Show on Sunday, August 25, 2024, from 2 to 3 p.m. inside the Macy’s store at Fashion Show Mall (3200 Las Vegas Blvd S. Las Vegas, NV 89109). Local teenagers from across the valley will participate in a four-week life skills and empowerment training course culminating in a live fashion event. Supporters can purchase tickets to the event at SHEROFoundation.org. The event is again made possible this year with the continued support of Macy’s. Willie Garrett, Creative Services Director for KTNV Channel 13 will return to mentor the teens, along with LVMPD’s Chief James Kilber, and Jei’mar Spell of IOA. The group will meet with the teens each Sunday during their 4-week program beginning Sunday July 28 until the Fashion Show on August 25. The I Am Radiant Fashion Show will feature the participating teens in fashions by Macy’s, styled as a future leader. Special live performance by teen vocalist, Maggie Mclaughlin and teen DJ Kvden Music will also be a wonderful highlight of the live event.
Runway guests Anita Koka and Annette Seifzad, Co-Presidents of the Clark County Medical Society Alliance, will walk in support of SHERO as their non-profit beneficiary for 2024 – 2025. Also walking is Sponsor and Events Chair, Sharlynn Roberts of Real Estate with Heart and Sophia Sheng of the Sheng Foundation. Jennifer Affronti, who mentored and lead the development of the participants “I Am” statements will introduce each model as they grace the runway. The event’s Emcee will be Jason Garcia of Coldwell Banker Premiere Realty.
“The Teen Board is comprised of young adults from the ages of 13-19. We strive to teach and learn new skills dedicated to aiding the community and providing leadership for change,” says Abigail, Teen Board Co-Director. “With our annual ‘I Am Radiant Fashion Show,’ we look forward to teaching teens life skills that will help build confidence, increase safety, and raise awareness to those around them who have experienced human trafficking. The smallest bit of awareness can be huge in helping someone avoid a potentially dangerous situation.”
Lisa Hayden, recently appointed, SHERO Operations Manager explained, “the I Am Radiant Fashion Show is such a valuable and unique program in that it is designed specifically for teens and offers them the opportunity to shine and work towards the best possible version of their future selves in a safe and empowering environment. Kids from all walks of life coming together to learn from each other, setting goals and learning how to reach those goals to create a beautiful life for themselves is truly an honor to be a part of, and it just gets bigger and better every year.”
“Macy’s is committed to giving back, sharing joy and being there for the community in times of need. This unprecedented time has brought challenges to many families in the communities Macy’s colleagues live and work, and Macy’s is proud to support the incredible work that the young women at the B.E. A S.H.E.R.O. Foundation are doing, whose impactful work plays a vital role in strengthening and enriching the local community and beyond,” said Colleen Liard, Macy’s Fashion Show Mall store manager.
Macy’s is supporting this event by dressing models in must-have styles and doing their makeup for the catwalk. Since 2015, Macy’s has provided more than $39,000 in grants to the B.E. A S.H.E.R.O. Foundation. Other sponsors include TPC The Payroll Company, Anthony Seda, PRS Roofing, Jason Garcia, and Skillsoft, who is donating a license for each participant to their Percipio Expert 3.0 collection of over 15,000 online courses across Technology & Developer, Business & Leadership and Productivity & Collaboration areas.
Tickets, sponsorships and donations available at SHEROFoundation.org
About B.E. A S.H.E.R.O. Foundation
B.E. A S.H.E.R.O. Foundation is a Las Vegas-based 501 (c) 3 non-profit organization focused on providing the resources needed to support, sustain and empower young girls and women under the age of 25 who have been abused, abandoned, and exploited. The SHERO Sanctuary works to deliver resources to victims while the SHERO Shield program is an education & training program for the prevention & intervention of sex-trafficking. For additional information visit www.sherofoundation.org and join the social media conversations on Facebook, Instagram and Twitter with #BeASHERO, #OurGirlsAreNotForSale. SHEROFoundation.org
About Macy’s
Macy’s is America’s Department Store. For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Through a digitally led shopping experience powered by macys.com, our award-winning mobile app and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues and communities. More information about Macy’s giving efforts is available at macys.com/macysgives.